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1993年还是让广告人心满意足的.在一年一个台阶的基础上,中国广告业的营业额达到了134亿元,比1992年提高了98％,是1983年的20倍。全国经营广告的单位达31770家,从业人数311967人,即使天寒地远的西藏,也有了21家广告单位,营业额超过了100万元人民币。一不留神,广告业这块“蛋糕”的确是做大了。 来自国家权威部门的消息说,1994年的广告营业额是160亿元人民币,又比93年增长了73％。
In 1993, advertisers were satisfied. On a year-by-year basis, the turnover of the advertising industry in China reached 13.4 billion yuan, an increase of 98% from 1992 and 20 times that of 1983. There were 31,770 units operating advertising across the country, with 31,1967 employees. Even though it was far away in Tibet, there were 21 advertising units and the turnover exceeded 1 million RMB. Inadvertently, the “cake” in the advertising industry is indeed bigger. According to news from the national authoritative department, the advertising turnover in 1994 was 16 billion yuan, an increase of 73% over 93.