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上世纪90年代以来,在加快住宅建设和深化城镇住房制度改革的推动下,居民对住房消费的投入迅速增加,以商品房为主体的房地产市场总体上呈现出欣欣向荣的发展态势。进入新世纪,商品房开发的投资环境逐渐趋于成熟,对投资者来讲,即将面临的是一个完备的商品房市场体系和一个公平、公正、公开的竞争环境,对商品房开发项目投资进行市场分析就显得尤为重要。本文重点介绍了商品房开发项目市场分析的内容,以期对房地产开发商在投资决策时有所帮助。
Since the 1990s, driven by the acceleration of housing construction and the deepening reform of urban housing system, residents’ investment in housing consumption has rapidly increased. The real estate market with commercial housing as a whole has shown a thriving development trend overall. In the new century, the investment environment for the development of commercial housing is gradually becoming mature. For investors, the imminent face is a complete commercial housing market system and a fair, just and open competitive environment. Market analysis is conducted on the investment in commercial housing development projects It is particularly important. This article focuses on the market analysis of commercial housing development projects, with a view to real estate developers in the investment decision-making helpful.