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随着社会经济的发展和大众传媒格局的变化,电影的营销观念也随之改变,病毒营销模式以其成本低、传播速度快、吸引力强、受众接受程度高以及宣传效应持久等优势得到越来越多电影制作单位的青睐。对病毒营销的研究有助于我们更好地了解电影营销,推动电影产业的可持续发展。本文主要介绍了病毒营销模式在电影市场中的运用,并对其利弊进行了简要分析,指出只有科学、合理的运用病毒营销模式,才可以达到最好的电影宣传效果。
With the development of society and economy and the change of mass media, the concept of movie marketing changes accordingly. The viral marketing model is based on the advantages of low cost, fast transmission, strong attraction, high audience acceptance and long-term publicity effect More and more film production units of all ages. Research on viral marketing helps us better understand movie marketing and promote the sustainable development of the movie industry. This article mainly introduces the use of the virus marketing model in the movie market and a brief analysis of its advantages and disadvantages. It points out that only the scientific and rational use of the virus marketing model can achieve the best movie promotion effect.