一直以来,广告界同仁都在谈创意、谈品牌,时间长了,难免会被广告主诟病为不懂战略,不懂管理,而且在广告业侵淫日久,也难免会质疑广告业的狭隘。 4月末,有幸观摩了“中国方法论坛”北京站的讲演。看惯了专业报刊、书籍的一家之言,此次论坛不禁令我想起了春秋末期“百家争鸣”的繁盛景象。在那个圣贤辈出、思想荟萃的年代,空气中都弥漫着自由的精神和开放的态度,而此次论坛也给了我同样的感受。在广告业全 All along, colleagues in the advertising industry are talking about creativity, brand, for a long time, it will inevitably be criticized by advertisers do not understand the strategy, do not understand the management, and immoral in the advertising industry for a long time, it will inevitably be questioned the narrow advertising . In late April, it was fortunate to observe the speech of “China Methodology Forum” Beijing Railway Station. Accustomed to a professional newspaper, a book of words, the forum can not help but remind me of the Spring and Autumn Period “a hundred schools of thought,” the prosperous scene. In that era where sages and seniors came together, the air was full of free spirit and openness, and the forum gave me the same feeling. In the advertising industry