在深化电力体制改革的新形势下,基层供电企业的发展机遇与困难挑战并存,面对新的形势,必须摒弃过去不适应的市场营销观念和方式,采取积极有效的市场营销策略,才能在激烈的电力市场竞争中取胜。随着新一轮电力改革的逐步深入,电力市场呈现多元化趋势,面对新形势,主动地破解营销瓶颈,最大力度地抓好供电市场营销,满足社会日益增长的电能需求,事关基层供电企业的生存与发展。因此,基层供电企业必须要以新的理念和思路,消除瓶颈问题,拓宽供电市场。供电营销存在的“瓶颈”从实际情况看,基层供电企业市场营销工作存在以下问题:一是供电员工缺乏市场营销的 Under the new situation of deepening the reform of power system, the opportunities for development and difficult challenges for the grass-roots power supply enterprises coexist. In the face of the new situation, it is necessary to abandon the marketing concepts and methods that have not been adapted to the past and to adopt a proactive and effective marketing strategy. Winning the power market competition. With the gradual deepening of the new round of electricity reform, the electricity market is diversified. In the face of the new situation, it proactively explores marketing bottlenecks, maximizes market power marketing and meets the growing demand for electricity in the community, Business survival and development. Therefore, grassroots power supply enterprises must adopt new ideas and ideas to eliminate the bottleneck and broaden the power supply market. Supply marketing exists “bottleneck ” From the actual situation, the marketing of grass-roots power supply companies have the following problems: First, the lack of power supply marketing staff