任何企业要获取市场的成功,不仅需要有市场竞争力的产品,有效的营销渠道策略对于品牌的生存发展也起着至关重要的作用。对于“家居服”这个逐渐被消费者认知,需求量不断增加的新品类,它广阔的市场前景也正是家居服品牌自身发展的大好时机,这不仅要在产品设计上下功夫,更要以营销渠道的优势去获取市场的主动权。 To get success of any market, any enterprise needs not only products with market competitiveness, but also effective marketing channel strategy plays a vital role in the survival and development of the brand. For the “home service” gradually recognized by consumers, the increasing demand for new products, its broad market prospects is also a good opportunity for the development of home-service brand itself, not only in product design work hard, more To take advantage of marketing channels to gain the market initiative.