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当前传统媒体发展困境的实质是“渠道失灵”:移动社交媒体冲击了内容生产机制,电商模式冲击了媒体价值补偿模式,新媒体独立与创富梦想吸引了人才,渠道被新媒体逐步替代。有基于此,传统媒体供给侧改革的实质是在借用新媒体渠道时以内容供给侧改革为抓手,做好价值补偿改革和管理改革。最终形成以构建评价系统、创建价值实现路径、提供分析结果为核心的媒体内容供给侧改革路径。
The essence of the current difficulties in the development of traditional media is “channel failure ”: mobile social media impact the content production mechanism, e-commerce model impact the media value compensation model, new media independence and wealth creation dreams to attract talent, channels of new media gradually Alternative. Based on this, the essence of the reform of the supply side of traditional media is to take the content-supply-side reform as the starting point in the borrowing of new media channels, and make the value compensation reform and management reform. In the end, a reform path of supply side of media content based on constructing evaluation system, creating value realization path and providing analysis result is formed.