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色彩因素在儿童绘本设计中发挥重要的作用,可以对儿童产生很强的视觉影响。色彩有利于塑造绘本的人物形象,制造画面的环境气氛,推动了绘本故事情节的发展。不同的色彩语言对儿童感官有不同的影响,儿童总体比较喜欢红、黄、蓝等对比强烈的鲜艳颜色。因此,在绘本设计中色彩鲜艳、纯真和谐是绘本设计中必须考虑的两大因素。
Color factor plays an important role in children’s picture book design and can have a strong visual impact on children. Color is conducive to shaping the character image of the picture book, create the atmosphere of the picture, and promote the development of the plot story. Different colors of language have different effects on children’s senses, children generally prefer red, yellow, blue and other contrasting bright colors. Therefore, in the design of colorful books, pure and harmonious design of the picture must be taken into account two major factors.