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历史名城是一个城市具有历史文化象征性称号,这些历史名城往往都具有深厚的历史积淀和文化底蕴,在过去曾经具有不可替代的辉煌成就。但随着现代化的发展,这些历史名城限于历史原因而未能随着现代化城市一同蓬勃发展,大多数都顶着历史名城的帽子在现代化步伐上停滞不前,城市发展命运喜忧参半。因此越来越多的历史名城开始进行城市品牌形象的新塑造,试图通过城市品牌形象的塑造,打造一个全新的城市内在底蕴和特色和魅力的展示,为今后的城市发展获得新生机和新动力。
The historic city is a city with the symbolic symbol of history and culture. These historical cities often have profound historical accumulation and cultural heritage. In the past, they had irreplaceable achievements. However, with the development of modernization, these historic cities were limited to historical reasons and failed to flourish along with the modernization of cities. Most of them hold the hat of the historical cities at a standstill in the pace of modernization, and the fortunes of urban development are mixed. Therefore, more and more famous historical cities begin to carry on the new shape of the city brand image, try to create a new display of the city’s intrinsic heritage and characteristic and charm through the shaping of the city brand image, and obtain new vitality and new impetus for the future urban development .