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世纪之交,新一轮的广播电视新闻改革与创新的热潮涌动,中央电视台的早新闻栏目《东方时空》全新扩版,充分发挥电视早新闻的信息传播功能;上海电视台将新闻节目全新整合,扩展了晚间报道的空间;各地都市电台也在力争全天性强势传播。栏目创新,机制创新,加强现场报道与深度报道,争抢独家新闻与热点新闻,实行精品战略,加强有效传播等等,一时间成了广播电视界的热门话题。为此,我们组织了这一专栏,以集思广益。
At the turn of the century, a new round of wave of reform and innovation in radio and television news surged. CCTV's early news column “Oriental Time and Space” has been expanded to give full play to the information dissemination function of early news on television. Shanghai TV Station has completely integrated news programs, Expanding the space for evening coverage; all local urban radio stations are also striving for the all-powerful dissemination. Column innovation, mechanism innovation, strengthening on-site coverage and in-depth coverage, scramble for exclusive news and hot news, the implementation of quality strategy, to strengthen effective communication, etc., for a time has become a hot topic in the radio and television industry. To this end, we organized this column to draw on collective wisdom.