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2007年中央电视台黄金资源广告招标在标的物设置中,首次将7.5秒的广告规格引入到“新闻联播后”这个时段。从5秒到7.5的转变,基于对中国市场环境、传播环境和企业需求、消费者认知等领域的广泛调查、深入分析和严密论证,是中央电视台在广告经营策略上的一个创新举措,是又一次引
In 2007 CCTV gold resources advertising bidding in the subject set, the first 7.5 seconds of advertising specifications introduced to the “news network” after this period. From 5 seconds to 7.5 changes, based on an extensive survey of China’s market environment, communication environment and business needs, consumer awareness and other areas, in-depth analysis and rigorous demonstration is CCTV’s advertising business strategy is an innovative measure is Again cited