随着改革开放以来,社会经济不断发展,人均消费水平的不断提高,旅游行业得到了快速发展。但是近年旅游电子商务的不断推进,让传统旅游行业面临严峻的考验。本文主要研究在此形势下旅行社的传统运行模式与创新 Since the reform and opening up, the social economy has been developing continuously and the per capita consumption level has been continuously raised, and the tourism industry has witnessed rapid development. However, in recent years, the continuous promotion of tourism e-commerce has put the traditional tourism industry under severe challenges. This paper mainly studies the traditional operating mode and innovation of travel agencies in this situation