论文部分内容阅读
从实操角度来说,“销售型公关”是对于企业而言“性价比最高”的公关方式,因为销售型公关以解决品牌的“信任问题”为原点,以促进“产品的销售”为终点,能真真切切地通过性价比极高的公关传播方式来达成广告销售的目的,这就是销售型公关备受青睐的原因。从公关公司运营的角度来看,我们发现,采用公关方式能更好帮助产品销售的行业,公关所占的企业市场营销传播份额也会比较大,比如汽车行业,通过深度说服的公关活动和传播,能非常有效
From a practical point of view, “PR” is a “PR” approach to the business because PR is based on solving the brand’s “trust problem” and promoting “ Product sales ”as the end point, can truly and cost-effectively through the public relations communication to achieve the purpose of advertising sales, which is the reason why sales-oriented public relations are favored. From the perspective of public relations company operations, we find that in PR industries that help better product sales, public relations accounts for a larger share of corporate marketing communications, such as in the automotive industry, through persuasive public relations campaigns and communications , Can be very effective