社会生产力的发展,买方市场的确立,收入水平的提高,使人们的消费观念、价值导向、行为方式等方面发生了重大变化,消费需求呈现出新的特征和态势。 (一)个性化 消费个性化指消费者根据自己的爱好、个 The development of social productive forces, the establishment of a buyer’s market, and the improvement of income levels have brought about major changes in people’s consumption concepts, value orientation and behavior patterns. Consumer demand has shown new characteristics and trends. (A) personalized Personalized consumer refers to consumers according to their own hobbies, a