一个企业,如同一个人一样,具有与众不同的形象。它的内在精神、素质和经营哲学总要通过一定的具体形象表现出来。企业形象的好坏,决定于这个企业长期以来的经营行为和宣传行为。在当今市场经济的大潮中,无论什么企业,想要在日益激烈的市场竞争中生存和发展,保持它对公众持久强烈的吸引力,就要注意设计和塑造自己的良好形象。 A company, like a person, has a distinctive image. Its internal spirit, quality and business philosophy must always be represented by a specific image. The quality of corporate image depends on the long-term business behavior and propaganda activities of the company. In the tide of today’s market economy, no matter what companies want to survive and develop in increasingly fierce market competition and maintain its strong appeal to the public, we must pay attention to designing and shaping our own good image.