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随着经济全球化步伐的加快,一个更为广泛意义上的全球市场正在形成,加入WTO的中国正在以前所未有的态势进入世界经济体系,企业间的竞争越来越激烈,出现“国际市场国内化,国内竞争国际化”的局面。因此,如何才能贴近市场,灵活应对市场变化,是我国众多企业亟待解决的问题。海尔集团的“市场链”管理模式,能够将市场竞争的压力快速地、无差异地传递到每一个员工身上,使员工直接面对市场,使企业能随时对市场做出灵敏的反应,提高了企业的竞争力。
With the accelerating pace of economic globalization, a more extensive global market is taking shape. China, which has joined the WTO, is entering the world economic system with an unprecedented trend. The competition among enterprises has become increasingly fierce, and the “international market” has emerged. The situation of internationalization of domestic competition. Therefore, how to get close to the market and respond flexibly to changes in the market is an urgent problem to be solved by many enterprises in China. Haier Group’s “market chain” management model can transfer the pressure of market competition to each employee quickly and without any differences, so that employees can face the market directly and enable enterprises to respond sensitively to the market at any time. Improve the competitiveness of enterprises.