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市场分析一、竞争对手分析1、在广东地区,沙市日化生产的活力28超浓缩洗衣粉主要竞争产品是广州浪奇公司生产的高富力超浓缩洗衣粉,高富力的主要优势为:A、产品质量较好。B、本地产品,长期经营。C、在浪奇公司的统一品牌影响下,与高富力已占有的洗衣粉市场形成了相互推动的形象树立和促销作用。D、广告活动经过了整体、细致的策划与实施。E、许多企业常年将高富力作为劳保品发放。2、高富力在质量上也存在一些缺
Market Analysis 1. Competitors’ Analysis 1. In the Guangdong region, the vitality of Shashi Daily Chemical’s production of 28 ultra-concentrated laundry detergents is the main product of the high-rich super-concentrated laundry detergent produced by Guangzhou Langqi, and its main advantages are: A, The product quality is better. B, local products, long-term business. C. Under the influence of Langqi’s unified brand, the washing powder market occupied by GaoRuiLi formed a mutual promotion and image promotion. D. The advertising campaign has undergone overall and detailed planning and implementation. E. Many enterprises use high R & F as a labor insurance product all year round. 2. There are also some shortages in quality of high R&F.