张洪生中传国际联盟大学(筹)负责人、中国传媒大学媒介形象与推广研究所所长、中国企业大学联合会学术委员、人民日报海外网创新频道学术总顾问。主要研究方向文化发展与创新思维研究、新媒体传播与产业研究、品牌战略与组织文化建设、组织媒介形象建设研究。先后为中组部、中国国际商会、国家教育行政学院等机构企事业单位就企业全媒体发展以及新媒体传播与危机应对等课题进行专题讲座,赢得广泛好评与认可。并为北京、深圳、重庆,成都等多个大中城市 Zhang Hongsheng Head of China Alliance for International Communication (preparatory), Director of Media Image and Promotion Institute of Communication University of China, Academic Member of China University of Technology Association and General Counsel of People’s Daily Overseas Channel Innovation Channel. The main research direction of cultural development and innovative thinking research, new media and industrial research, brand strategy and organizational culture, organizational image building research. Successively for the Organization Department, the China International Chamber of Commerce, the State Education Administration and other institutions and institutions on corporate media development and new media and crisis response topics such as seminars, won wide acclaim and recognition. And for Beijing, Shenzhen, Chongqing, Chengdu and other large and medium-sized cities