高端炊具市场萎缩的原因。很多人认为,中国高端炊具市场规模的萎缩是因为电商。这个观点是不太准确的。与家电产品不同,高端炊具市场的萎缩的原因之一是因为消费的萎缩。从消费的层面看,购买高端炊具的人群大致可以分为两类,一类是中等收入人群,一类是高端消费者。作为锦上添花的高端产品,对于中等收入的消费者来说,其实用性并不是很强。很多人选择在百货商场购买是因为购物卡和公款消费的支撑,但这类消费者的购买力 The reason why the high-end cookware market is shrinking. Many people think that the shrinking of China’s high-end cookware market is due to the electricity supplier. This view is not very accurate. Unlike household appliances, one of the reasons for the shrinking of the high-end cookware market is due to a contraction in consumption. From a consumer perspective, the purchase of high-end cookware can be divided into two groups, one is the middle-income group, one is the high-end consumers. As the icing on the cake high-end products, for the middle-income consumers, its practicality is not very strong. Many people choose to buy in department stores because of shopping cards and public spending support, but the purchasing power of such consumers