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随着生活节奏的加快,人们对健康越来越重视,对食物的风味及营养有更高的要求和期望。通过问卷调查了解消费者对青稞披萨的认知程度及购买意向。结果表明大部分消费者不太了解青稞披萨的营养及风味特点,但具有较大的消费潜力和消费意愿。
As the pace of life accelerates, people pay more and more attention to health and have higher requirements and expectations on the flavor and nutrition of food. Through questionnaires to understand consumer awareness of barley pizza and purchase intention. The results show that most consumers do not understand the nutritional and flavor characteristics of barley pizza, but with greater consumption potential and willingness to spend.