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从市场营销的角度,对旅游业的核心行业———旅游地行业竞争进行了初步研究。通过区分行业竞争者和市场竞争者,识别竞争者;在综合运用“特而菲法”与统计分析法的基础上,建立竞争者优劣势评价模型、“游客评价表”和游客价值评价模型,定量分析旅游地竞争优劣势、量化旅游地总游客价值和总游客成本,从而对潜在的行业竞争者进行选择;并运用“游客/旅游产品盈利分析法”和“产品成长—份额矩阵”进行游客和旅游产品选择。
From the marketing point of view, the core industry of tourism --- tourism industry competition conducted a preliminary study. By distinguishing industry competitors and market competitors, we can identify competitors. On the basis of the comprehensive application of “special and Philippine law” and statistical analysis, we establish evaluation model of competitor’s strengths and weaknesses, “tourist evaluation table” and tourists Value evaluation model to quantitatively analyze the competitive advantages and disadvantages of tourist destinations, to quantify the total tourist value of tourist destinations and total tourist costs, so as to select potential industry competitors; and use the “tourist / tourism product profitability analysis” and “product” Growth - share matrix "for tourists and travel product selection.