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非物质文化遗产保护工作的核心在于如何对“非遗”进行管理,以使其能够得到保护和发展。文章着重分析了全球化背景下我国非物质文化遗产保护所面临的问题,并强调面对全球化的挑战,“非遗”的保护工作需要运用现代专业的艺术管理理念。针对当下面临的困境,作者列举了以专业的艺术管理方式保护“非遗”的措施,希望能对相关工作起到一定的促进作用。
The core of intangible cultural heritage protection lies in how to manage “non-legacy” so that it can be protected and developed. The article analyzes the problems that China faces in the protection of intangible cultural heritage under the background of globalization and emphasizes that in order to meet the challenge of globalization, the protection of non-legacy culture requires the use of modern professional art management concepts. In view of the current dilemma, the author lists the measures of protecting “non-legacy” with professional artistic management, hoping to play a certain role in promoting the related work.