随着我国经济体制改革的不断深入，企业之间的竞争日趋激烈，企业的营销策略也层出不穷，什么促销组合策略、广告策略、公共宣传策略、人员推销策略等等。由于诸种策略的成败与否，直接关系到企业生死存亡的大事，因此，企业为此也付出了大量人力、物力、财力。但从企业档案内? With the continuous deepening of China’s economic reform, the competition among enterprises is becoming fiercer and fiercer, the marketing strategies of enterprises also emerge one after another, and what kind of promotion combination strategy, advertising strategy, publicity strategy, personnel promotion strategy and so on. As the success or failure of various strategies is directly related to the vital event of the enterprise, therefore, enterprises also have to pay a lot of manpower, material and financial resources. But from the enterprise file?