品牌核心价值的确立依据的是企业品牌的发展,而企业品牌的发展直接影响了整个企业的发展。对于一个企业来讲,企业的品牌代表着企业的形象,企业品牌的优劣对于企业在商品经济中的生存发展至关重要。因此,研究企业品牌品牌价值,尤其是企业品牌的核心价值,对于企业品牌的推广具有实用而深远的意义。 The establishment of brand core value is based on the development of corporate brand, and the development of corporate brand has a direct impact on the development of the entire enterprise. For a business, the corporate brand represents the image of the company, the merits of the corporate brand for the survival and development in the commodity economy is crucial. Therefore, studying the value of the brand value of the enterprise brand, especially the core value of the brand, has practical and far-reaching significance for the promotion of the enterprise brand.