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色彩作为有形的造型设计语言,色彩在现实社会生活中处处可见,需要我们从理性的高度去发现它。包装设计艺术因为色彩的应用而从中得到自身设计艺术的升华,毋庸置疑,色彩作为有内容、有意义、有情感的设计语言,在现代包装的视觉传达中发挥着举足轻重的作用。色彩因为在包装设计艺术中的应用从而获得自身的美的重大意义,不同的色彩会给人心理、生理上的带来不同的感受,产生不同的情感知觉,这就构成了色彩在包装设计中的独特的艺术魅力。
As a tangible visual design language, color is everywhere in real life and needs us to discover it from a rational perspective. Because of the sublimation of its own design art, the packaging design art undoubtedly plays a decisive role in the visual communication of modern packaging as a meaningful, emotional design language. Color because of the application in the art of packaging design to get its own beauty of the great significance of different colors will give the psychological, physiological bring different feelings, resulting in different emotional perception, which constitutes the color in the packaging design Unique artistic charm.