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近日,中国领先的综合广告与媒体服务商昌荣传播(纳斯达克代码CHRM)对外发布了《2011中国广告市场与媒体研究报告》。报告指出,2011年中国广告市场继续保持平稳增长,广告投放总额比2010年增长14.5%,高于GDP的9.2%增长率,低于昌荣传播在2011年年初预测的15%的增幅。电台、互联网增幅强劲,电视与去年持平。
Recently, China’s leading integrated advertising and media service provider Changrong Communications (NASDAQ: CHRM) released the 2011 China Advertising Market and Media Research Report. The report pointed out that in 2011 China’s advertising market continued to maintain steady growth. Total advertising volume increased by 14.5% over 2010, higher than the growth rate of 9.2% of GDP, lower than Changrong’s forecast of 15% growth in early 2011. Radio stations and Internet enjoyed strong growth, with television unchanged from last year.