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媒体是内容资产的载体,是数字化、信息化、网络化、智能化改造当前音像资料管理发展的趋势。它的实质只需要创建内容资产一次,对媒体内容进行采集、创建、加工、生产、分发服务、评价各个环节的管理。新常态的环境下,围绕这个中心进行延伸价值链,形成内容上的汇聚和共享、增值利用等方面多维度的管理,并提供越来越多的Web交界面接口和Web服务来满足用户的行为体系。
Media is the carrier of content assets, and is the trend of digitization, informationization, networking and intelligent transformation of current audiovisual materials management. Its essence only needs to create content assets once, collect, create, process, produce and distribute media contents and evaluate the management of all aspects. Under the new normal environment, we will extend the value chain around this center to form a multi-dimensional management of content aggregation and value-added utilization, and provide more and more Web interface and Web services to meet user’s behavior system.