品牌经营是什么品牌经营就是商品或服务品牌的创立、维护与管理,以品牌为资本,通过并购、联合等手段达到外壮规模、内增效益、迅速发展的目的,使企业获得较大的收益和市场的拓展。在市场竞争日趋激烈的经济环境中,绝大多数企业的营销阻力加大,利润普遍降低,商品的平均生命周期缩 Brand management is what brand management is the creation, maintenance and management of a commodity or service brand. With the brand as the capital, it achieves the goal of expanding externally, increasing efficiency, and rapid development through means of mergers and acquisitions and alliances so that the company can obtain greater benefits. And market expansion. In the increasingly fierce market economic environment, the vast majority of companies have increased marketing resistance, generally reduced profits, and the average life cycle of goods shrinks.