互联网时代的电子商务给企业带来了深远的影响。它的出现使企业的客户关系管理变得更加便捷有效,为企业的组织结构和供应链的重组提供了条件,让企业的核心竞争力得到了更充分的发挥。这一手段,也为实现企业间紧密地联盟协作提供了可能。同样人性化因素对企业的影响也在这一技术下变得更加理性。 E-commerce in the Internet era has had a profound impact on the enterprise. Its emergence makes the customer’s CRM more convenient and effective, provides the conditions for the organizational structure of the enterprise and the reorganization of the supply chain, and enables the core competitiveness of the enterprise to be more fully utilized. This measure also makes it possible to achieve close alliance and collaboration among enterprises. The same human factors on the business impact of this technology has become more rational.