中国啤酒业的竞争近年来主要是在青岛、燕京和雪花三大巨头之间展开,并且在终端促销和品类竞争上杀得难解难分。然而,从2006年开始,三大品牌之间的竞争开始显现出分道扬镳的迹象。青岛和燕京都取得了2008年北京奥运会赞助商资格,在体育营销的赛场上依然是贴身紧逼,而雪花则另辟蹊径。 China’s beer industry competition in recent years, mainly in Qingdao, Yanjing and Snow three big start, and in the terminal promotion and category competition kill inextricably. However, since 2006, competition among the three major brands has begun to show signs of parting ways. Qingdao and Yanjing both made the 2008 Beijing Olympic Games sponsor qualification, in sports marketing is still close to the court, and snow is another way.