2015年初“互联网+”概念兴起,农资行业闻风而动,传统农资生产企业、传统流通企业、电商平台公司等纷纷布局农资电商,开启了我国“农资电商元年”。乐观者对农资电商寄予了根治行业顽疾的希望:品牌农资生产企业可以通过电商平台直接将优质产品卖给农民,一方面降低了价格,让利于民,另一 At the beginning of 2015, the concept of “Internet + ” started to rise. The agricultural industry was swaying. The traditional agricultural production enterprises, traditional circulation enterprises and e-commerce platform companies all laid out their agricultural capital electricity providers in succession and opened up the “ ”. Optimistic about the hope of agricultural resources e-commerce to tackle the stubborn illness of the industry: the brand of agricultural production enterprises can be directly through the e-commerce platform to sell quality products to farmers, on the one hand to reduce the price, to benefit the people, the other