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随着全球经济一体化和互联网技术的不断发展,我国B2C跨境电子商务呈现了迅猛发展的势头。然而,跨境物流系统体系建设滞后,阻碍了我国B2C跨境电子商务的进一步发展。如何更好的提高我国跨境B2C电子商务物流服务效率,关系我国在激烈的全球竞争中的贸易差额,应充分考虑用户行为偏好、国内外经济环境、交易技术及成本等方面影响,科学地选择一条适合当地实际情况的电子商务物流模式,有效降低物流成本。以订单金额小、频率高为特点的跨境电子商务,逐渐成为中国外贸企业“走出去”的重要渠道,跨境电商物流体系是至关重要一环,因此,本文将从B2C电子商务物流模式特点出发,对我国B2C跨境电子商务物流模式简要分析,并对泛北部湾区B2C跨境电子商务物流模式的具体运用作进一步探索。
With the continuous development of global economic integration and Internet technology, B2C cross-border e-commerce in our country has shown a trend of rapid development. However, the lag of construction of cross-border logistics system has hindered the further development of B2C cross-border e-commerce in our country. How to better improve China’s cross-border B2C e-commerce logistics service efficiency, the relationship between China in the fierce global competition in the trade balance should take full account of user preferences, domestic and international economic environment, transaction technology and cost impact, the scientific choice A suitable local actual situation of e-commerce logistics model, effectively reduce logistics costs. Cross-border e-commerce characterized by low order amount and high frequency has gradually become an important channel for China’s foreign trade enterprises to “go global.” Cross-border e-commerce logistics system is a crucial link. Therefore, Business logistics model characteristics of B2C cross-border e-commerce logistics in China a brief analysis of the mode, and the Pan-Beibu Bay B2C cross-border e-commerce logistics model of the specific use for further exploration.