色彩是茶叶包装中最直接、最有力的设计表达要素,极具视觉冲击力,同时又能够影响人的心理,唤起人们情感的反应与变化。因此,茶叶包装设计的成功与否,很大程度上取决于色彩要素的运用。本文从包装中色彩的效应着手,结合茶叶包装中色彩心理,对六安瓜片茶叶包装的色彩设计理念进行探讨。 Color is the most direct and effective design expression element in tea packaging. It has a very visual impact and at the same time it can affect people’s psychology and arouse the reaction and change of people’s emotions. Therefore, the success of tea packaging design, depends largely on the use of color elements. This article starts with the effect of color in packaging and discusses the color design concept of tea packaging of Lu’an melon slice by combining the color psychology of tea packaging.