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随着电视媒体的发展,电视节目经历了从“宣传品”到“作品”再到“产品”的演进。是产品就要有一定的质量标准。本期“理论前沿”刊登了中国传媒大学教授曾祥敏与其学生何辰撰写的文章《探析电视节目生产的“标准化”建设》。文章探讨了一个带有前瞻性的话题,阐述了电视节目生产的标准化建设在规范电视节目的生产、提高内外部管理水平、提升节目质量等方面的重要意义,同时也指出了标准化建设与现行电视节目生产之间存在的矛盾。
With the development of television media, television programs have undergone an evolution from “propaganda products” to “works” and “products”. Is the product must have a certain quality standards. This issue of “Frontier of Theory” published an article entitled “Analysis of Television Program Production” Standardization “Construction” by Professor Zeng Xianmin and his student He Chen of Communication University of China. The article discusses a forward-looking topic, expounds the standardization of television program production in regulating the production of television programs to improve the level of internal and external management, improve program quality and other aspects of significance, but also pointed out that the standardization of construction and the current television Contradictions between program production.