《机电产品营销》课程的教学,作为高职院校机电类专业的考查课,旨在培养具有工科背景的复合型营销人才,适应社会需求。本文针对实际教学过程进行思考,查找和分析问题,提出建议和对策,以便更合理、科学地进行课程设计,更有效的教学,确保学生学以致用。 The teaching of “Mechanical and Electrical Products Marketing” course, as the examination class of electromechanical specialty in higher vocational colleges, is aimed at cultivating the composite marketing talents with engineering background to meet the needs of the society. In this paper, thinking about the actual teaching process, finding and analyzing problems, making suggestions and countermeasures, in order to more reasonable and scientific curriculum design, more effective teaching to ensure that students apply what they learn.