As one marketing and econotnci means, the final aim of advertising is to promote the products or services. To achieve this goal, the language of advertising English must have its own features： clear, brief and impressive .To achieve vividness and humor and entice and more audience, various rhetorical devices are employed, such as alliteration, simile, metaphor, etc. Because of the differences of the language and culture, the rhetorical translation concerns much knowledge in Linguistics, Stylistics, and marketing Psychology. The main principles of advertising translation are： literal translation, free translation, translation by amplification and creation.