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我国篮球市场具有强大的市场潜力,发展篮球市场可以提高消费动力,改善国内篮球运动不足的缺陷,还可以推动篮球运动的发展,提高全民健身的水平。我国CBA篮球俱乐部的发展一直处于低迷状态,发展形势不佳,发展动力不足,虽然表面上趋于国家化路线的发展,可是事实上欠缺很多实际管理经验。在CBA的市场化开发路线上存在很多问题,这些问题对于CBA篮球市场的开发都有阻碍作用。为了更好地发展CBA俱乐部篮球市场,提高发展动力,CBA俱乐部应该做出决策。对此针对CBA俱乐部的篮球市场开发与发展提出了一些建议。
China’s basketball market has strong market potential, the development of the basketball market can improve consumer momentum, improve the shortcomings of the lack of domestic basketball, but also can promote the development of basketball and improve the level of fitness for all. The development of China’s CBA basketball club has been in a downturn, the development situation is poor, lack of development momentum, although the surface tends to the development of the national route, but in fact lacking in a lot of practical management experience. There are many problems in the CBA market development route, these problems for the development of the CBA basketball market have hindered. In order to better develop the CBA club basketball market, improve development momentum, CBA club should make decisions. In this regard for the CBA club basketball market development and development made some suggestions.