高职教育是为社会发展服务的,为社会各行各业输送人才。整个教育的目的就是提升人才对社会的适应能力,使培养的人才有用,适用,能用。而品牌教育就在这样的一个大环境下出台了。这里,我们将对这一事务做个简单叙述,来讨论一下什么是品牌,它的产生依托于什么,以及怎样来创建一个合格的品牌。 Higher vocational education is for the development of social services, transport talents for all walks of life in society. The purpose of education as a whole is to enhance the ability of talents to adapt to the society so that the personnel trained can be useful, applicable and useful. Brand education is introduced in such a large environment. Here, we will be a brief account of this matter to discuss what is the brand, what it depends on the production and how to create a qualified brand.