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未来的广告将是一个经济、文化与艺术的结合体,在不断增强的企业社会责任感的推动下,它必将跨越经济领域,改变人们的价值观念,促进社会政治、经济、文化的可持续发展。随着全球一体化时代的到来,广告传播的国际化趋势也必将进一步得到加强,现代广告的发展将为世界各国的经济发展和各民族间的文化的交流与融合带来新的活力。
In the future, advertising will be a combination of economy, culture and art. Driven by the ever-increasing corporate social responsibility, it will inevitably cross the economic field, change people’s values and promote the sustainable development of society and politics, economy and culture . With the advent of the global integration era, the internationalization of advertising will surely be further strengthened. The development of modern advertising will bring new vitality to the economic development of all countries in the world and to the exchange and integration of cultures among different ethnic groups.