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对数字技术的利用为整个汽车售后服务行业在专业化和标准化方面的良性发展提供了契机。中国的汽车售后市场正在呈现出巨大的机遇。近年来,随着汽车市场容量的扩大,消费者对于汽车售后服务的需求也在不断增强。然而,在中国,这一市场却一直处于两极分化的状态,除了以销售为导向的4S店,就是被人们戏称为“路边摊”的独立汽车维修店。汽车4S店往往位于城市边缘地带,很难满足消费者经济性和便捷性的需求;类似“路边摊”的独立汽车维修店则存在恶性竞争的情况、整体服务意识欠缺、
The use of digital technology for the entire automotive service industry in the specialization and standardization of the benign development provides an opportunity. China’s auto aftermarket is showing tremendous opportunities. In recent years, with the expansion of automobile market capacity, the demand of consumers for automobile after-sales service is also constantly increasing. However, in China, this market has been in a state of polarization. In addition to the sales-oriented 4S shop, it is an independent car repair shop that people have dubbed the “street vendors.” Auto 4S shops are often located in the urban fringe, it is difficult to meet the needs of consumer economy and convenience; similar “roadside stands ” independent car repair shop there is a vicious competition, the overall lack of service awareness,