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采用文献资料法和实地调查法等研究方法,运用产业经济学理论中的SCP理论,分析研究了甘肃省体育旅游产业,为其可持续发展提供了理论依据,同时为甘肃省体育旅游产业的后期开发与推广指出了发展方向。研究认为:1)甘肃省体育旅游企业数量较多,市场集中度低,呈分散化趋势;2)产品具有民族地域特点,内容及类型丰富;3)市场结构处于由相对集中向相对分散的过渡阶段;4)技术及管理创新相对滞后,产品科技含量低;5)体育旅游企业营销战略与计划处于初级阶段,营销行为不成熟。在此基础上提出了相应的对策:1)推进地域文化融合,完善提升品质;2)办好大型赛事,扩大重点赛事品牌影响;3)培育热点项目,完善产品结构。
By using the methods of literature review and field survey, this paper analyzes and studies the sports tourism industry in Gansu province by using the theory of SCP in industrial economics, which provides a theoretical basis for its sustainable development. At the same time, it provides a theoretical basis for the development of the sports tourism industry in Gansu Province. Development and promotion pointed out the direction of development. The conclusions are as follows: 1) The number of sports tourism enterprises in Gansu Province is relatively high, the market concentration is low, and the trend of decentralization is decentralized. 2) The products have ethnic characteristics, rich content and types. 3) The market structure is in a relatively decentralized transition Stage; 4) technology and management innovation lags behind, product science and technology content is low; 5) sports tourism enterprise marketing strategy and planning is in its infancy, marketing is not mature. On this basis, the corresponding countermeasures are put forward: 1) promoting regional cultural integration, improving and improving quality; 2) organizing large-scale events and expanding brand influence of key events; 3) nurturing hot topics and improving product structure.