新的媒体形态层出不穷,使得今天信息的传播理念、传播方式和接收方式呈现出多元化、立体化的新格局。电视新闻在这场新媒体大战中能否保住阵地,关键在于如何发挥自身优势,积极主动融合新媒体,努力构建一个个性鲜明、互动良好、服务功能齐全的电视新闻传播平台。 New forms of media emerge one after another, making the concept of information dissemination, modes of communication and modes of reception presented a new pattern of diversification and solidification. Whether the TV news can keep its position in this new media wars lies in how to bring its own advantages into full play, actively integrate new media, and strive to build a television news distribution platform with distinctive personality, good interaction and full service functions.