成大业者人为本。企业步入市场后,销售成了企业的龙头,能否对供销员进行有效的管理,是衡量企业营销管理水平的重要标志,也是激发供销员最大潜能的关键所在。时下,企业界争相下大力气加强供销员管理工作。但由于我国市场经济起步较晚,旧观念的习惯影响依然存在,仍有不少企业没有走出供销员管理的怪圈,制约了企业营销水平的提高。因此,提高认识,走出怪圈,实属当务之急。一要走出宁可用“飞马”供销员,却不愿公开招聘选拔供销员的 Become a big business person based. After an enterprise enters the market, sales have become the leading enterprise. Whether or not the salesman can be effectively managed is an important indicator of the level of the company’s marketing management, and it is also the key to stimulating the maximum potential of the salesman. Nowadays, the business community is making great efforts to strengthen the management of the salesmen. However, due to the late start of the market economy in our country, the habitual influence of the old ideas still exists. There are still many companies that have not gone beyond the management of supply and marketing staff, which restricts the improvement of the marketing level of the company. Therefore, it is imperative to raise awareness and get out of the cycle. One must walk out of the “Pegasus” salesman rather than willing to openly recruit and select salesmen.