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杭州的秋季,除了湖光山色秋意纷呈,还有节庆展会纷至沓来。今年的文化创意产业博览会,更是精彩炫目,吸引眼球,再次展现了杭州作为文创之都的无限创意氛围,体现杭州对外学习借鉴的决心和交流融合的氛围。
白马湖生态创意城国际会展中心是文博会对外交流最重要的窗口之一。走进这里,一股久违的青草味让人耳目一新,原来是展会的地坪全部铺设了鲜活带泥的草坪,连同那树叶串缀而成的展墙,彰显了生态展馆的主题。而世界著名设计大师的巨幅灯箱造型,繁密如星的展区吊顶设计,幽蓝灵动的照明灯光,在展区营造出充满艺术设计特有的灵异色彩,仿佛是一个异度空间。当然,最吸引人的是那款最新的法拉利FF,据说这是法拉利推出的性能最强、功能最全的四座跑车,也是法拉利历史上第一款四驱跑车。
这里举办的“2012杭州国际设计节”,由杭州市人民政府与意大利工业设计协会联合主办,以“九”为线索,呈现中意两国的工业设计力量。其中包括9大时尚品牌:Armani、Prada、Gucci、D&G、Fendi、Ferragamo(菲拉格慕)等;9大家居品牌:B&B、Alessi(艾莱西)、Poliform(普利奉)、Artemide(阿特米德)、Flos(佛洛斯)、Alias(阿利亚斯)、Luceplan(路斯普兰)、Driade(德里亚德)等;9大设计院校:米兰理工大学、欧洲设计学院、米兰 Brera(布雷拉) 学院 、米兰 Domus(多莫斯)学院 、都灵艺术设计学院(IADD)、罗马艺术工业设计高等学院(ISIA)、米兰新 Belle Arti (美术)学院(NABA)等;99件记载上世纪50年代意大利工业设计崛起到巅峰历程的代表作。更有法拉利、菲亚特等经典名车鉴赏与新品国内首发活动,15位意大利设计大师莅临现场开设大师讲堂,与国内设计师亲密互动。
浏览一下Armani、Prada、Gucci、D&G、Fendi、Ferragamo等品牌产品,在世界知名的米兰理工大学、欧洲设计学院、都灵艺术设计学院、罗马艺术工业设计高等学院等展台上小坐片刻,感觉到艺术是那样高贵而亲切,高高在上又近在眼前,仿佛抬望之间,已经拥有了她的美。
在和平会展中心最引人驻足观望的是“两岸四地专区”展示的中金国礼黄金版《富春山居图》,自然山水、水墨艺术被贵金属全新“再造”,金贵之气逼人。台北故宫博物院的情景书房展示乾隆版《大藏经》,香港的创意插画展,澳门的本土动漫、创意面具装置艺术等两岸文创精品,让你目不暇接,台湾的法蓝瓷艺术陶瓷与“英国专区”英伦特色的瓷器精品相映成趣。这里可以闻一闻越南的沉香木散发的暗香,看一看缅甸金铜佛像的尊荣,尝一尝英伦风情的下午茶,酌一口美酒嘉年华的各色美酒……
与往届相比,今年的文博会在“国际化、专业化、产业化、品牌化”方面有大幅进步,特别是国际化方面,包括美国、英国、法国、意大利、日本、马来西亚、尼泊尔、新加坡、瑞士等16个国家以及中国台港澳等地的530多个机构和企业,累计4000多位国际业界人士与会。三大场馆参观总人数19.8万人次,比去年增加52.3% ,其中专业观众12.52万人次,占参观总人数的63%以上,比去年增加60.5%。根据组委会对参展商调查,参展商满意度达98%,其中国外及中国台港澳等地参展文创机构满意度达98.6%以上,表示明年将会继续参展的展商达99.8%,观众满意度达96%。
文博会之后,有的国际展会项目仍在精彩继续,如第四届杭州亚洲青年影展延期结束,影展共征集到483部来自亚洲各地的短片,评审团阵容包括学者、金马奖前任主席焦雄屏,电影《观音山》与《二次曝光》的制片人方励,日本山形国际纪录片电影节国际竞赛单元总监Hata Ayumi等。2012世界体育电子竞技大师赛(WEN)的赛事活动在全球网络直播。
(本文照片由萧齐提供)
Creative Industry Expo Promotes Cultural
Exchanges
By Sha Zhou, Wang Yi
From October 12 to 15, 2012, Cultural & Creative Industry Expo was held in Hangzhou, the capital of eastern China’s coastal Zhejiang Province. The expo held many events to promote cultural exchanges between China and the rest of the world.
The International Conference & Exhibition Center at Creativity Eco-City on White Horse Lake served as one of the most important windows on cultural exchanges. Held at the venue was 2012 Hangzhou International Design Festival, jointly sponsored by Hangzhou Municipal People’s Government and Italy Industrial Design Association. Present at the exhibition were nine fashion brands such as Armani, Prada, Gucci, D&G, Fendi, Ferragamo, nine household brands such as B&B, Alessi, Poliform, Artemide, Flos, Alias, Luceplan, Driade, nine fashion design academies such as Polytechnic University of Milan, European Institute of Design, Brera Academy, Domus Academy, IADD, ISIA, NABA. Also on display were 99 designs of the 1950s that transformed Italy into a world powerhouse of industrial design.
Compared to the previous expos in Hangzhou, the expo this year moved more aggressively toward internationalization, professionalism, industrialization, and brands. About 530 exhibitors from sixteen countries and regions came to display their special ideas and products. More than 4,000 international visitors came to the expo. The three major venues received 198,000 visitors during the four-day expo, presenting a 52.3% increase over last year. Of the 198,000 visitors were 125,200 professionals, accounting for 63% of the total. A survey by the organizing committee indicates that 98% of the exhibitors felt satisfied with the results, and that 99.8% of the exhibitors expressed the intention of coming back to the expo next year.
After the four-day expo, some international events of the expo extended. The fourth Asian Youth Micro-Film Competition went on to review all the 483 short films from all over Asia. 2012 World Sports Electronic Games Competition also extended.
白马湖生态创意城国际会展中心是文博会对外交流最重要的窗口之一。走进这里,一股久违的青草味让人耳目一新,原来是展会的地坪全部铺设了鲜活带泥的草坪,连同那树叶串缀而成的展墙,彰显了生态展馆的主题。而世界著名设计大师的巨幅灯箱造型,繁密如星的展区吊顶设计,幽蓝灵动的照明灯光,在展区营造出充满艺术设计特有的灵异色彩,仿佛是一个异度空间。当然,最吸引人的是那款最新的法拉利FF,据说这是法拉利推出的性能最强、功能最全的四座跑车,也是法拉利历史上第一款四驱跑车。
这里举办的“2012杭州国际设计节”,由杭州市人民政府与意大利工业设计协会联合主办,以“九”为线索,呈现中意两国的工业设计力量。其中包括9大时尚品牌:Armani、Prada、Gucci、D&G、Fendi、Ferragamo(菲拉格慕)等;9大家居品牌:B&B、Alessi(艾莱西)、Poliform(普利奉)、Artemide(阿特米德)、Flos(佛洛斯)、Alias(阿利亚斯)、Luceplan(路斯普兰)、Driade(德里亚德)等;9大设计院校:米兰理工大学、欧洲设计学院、米兰 Brera(布雷拉) 学院 、米兰 Domus(多莫斯)学院 、都灵艺术设计学院(IADD)、罗马艺术工业设计高等学院(ISIA)、米兰新 Belle Arti (美术)学院(NABA)等;99件记载上世纪50年代意大利工业设计崛起到巅峰历程的代表作。更有法拉利、菲亚特等经典名车鉴赏与新品国内首发活动,15位意大利设计大师莅临现场开设大师讲堂,与国内设计师亲密互动。
浏览一下Armani、Prada、Gucci、D&G、Fendi、Ferragamo等品牌产品,在世界知名的米兰理工大学、欧洲设计学院、都灵艺术设计学院、罗马艺术工业设计高等学院等展台上小坐片刻,感觉到艺术是那样高贵而亲切,高高在上又近在眼前,仿佛抬望之间,已经拥有了她的美。
在和平会展中心最引人驻足观望的是“两岸四地专区”展示的中金国礼黄金版《富春山居图》,自然山水、水墨艺术被贵金属全新“再造”,金贵之气逼人。台北故宫博物院的情景书房展示乾隆版《大藏经》,香港的创意插画展,澳门的本土动漫、创意面具装置艺术等两岸文创精品,让你目不暇接,台湾的法蓝瓷艺术陶瓷与“英国专区”英伦特色的瓷器精品相映成趣。这里可以闻一闻越南的沉香木散发的暗香,看一看缅甸金铜佛像的尊荣,尝一尝英伦风情的下午茶,酌一口美酒嘉年华的各色美酒……
与往届相比,今年的文博会在“国际化、专业化、产业化、品牌化”方面有大幅进步,特别是国际化方面,包括美国、英国、法国、意大利、日本、马来西亚、尼泊尔、新加坡、瑞士等16个国家以及中国台港澳等地的530多个机构和企业,累计4000多位国际业界人士与会。三大场馆参观总人数19.8万人次,比去年增加52.3% ,其中专业观众12.52万人次,占参观总人数的63%以上,比去年增加60.5%。根据组委会对参展商调查,参展商满意度达98%,其中国外及中国台港澳等地参展文创机构满意度达98.6%以上,表示明年将会继续参展的展商达99.8%,观众满意度达96%。
文博会之后,有的国际展会项目仍在精彩继续,如第四届杭州亚洲青年影展延期结束,影展共征集到483部来自亚洲各地的短片,评审团阵容包括学者、金马奖前任主席焦雄屏,电影《观音山》与《二次曝光》的制片人方励,日本山形国际纪录片电影节国际竞赛单元总监Hata Ayumi等。2012世界体育电子竞技大师赛(WEN)的赛事活动在全球网络直播。
(本文照片由萧齐提供)
Creative Industry Expo Promotes Cultural
Exchanges
By Sha Zhou, Wang Yi
From October 12 to 15, 2012, Cultural & Creative Industry Expo was held in Hangzhou, the capital of eastern China’s coastal Zhejiang Province. The expo held many events to promote cultural exchanges between China and the rest of the world.
The International Conference & Exhibition Center at Creativity Eco-City on White Horse Lake served as one of the most important windows on cultural exchanges. Held at the venue was 2012 Hangzhou International Design Festival, jointly sponsored by Hangzhou Municipal People’s Government and Italy Industrial Design Association. Present at the exhibition were nine fashion brands such as Armani, Prada, Gucci, D&G, Fendi, Ferragamo, nine household brands such as B&B, Alessi, Poliform, Artemide, Flos, Alias, Luceplan, Driade, nine fashion design academies such as Polytechnic University of Milan, European Institute of Design, Brera Academy, Domus Academy, IADD, ISIA, NABA. Also on display were 99 designs of the 1950s that transformed Italy into a world powerhouse of industrial design.
Compared to the previous expos in Hangzhou, the expo this year moved more aggressively toward internationalization, professionalism, industrialization, and brands. About 530 exhibitors from sixteen countries and regions came to display their special ideas and products. More than 4,000 international visitors came to the expo. The three major venues received 198,000 visitors during the four-day expo, presenting a 52.3% increase over last year. Of the 198,000 visitors were 125,200 professionals, accounting for 63% of the total. A survey by the organizing committee indicates that 98% of the exhibitors felt satisfied with the results, and that 99.8% of the exhibitors expressed the intention of coming back to the expo next year.
After the four-day expo, some international events of the expo extended. The fourth Asian Youth Micro-Film Competition went on to review all the 483 short films from all over Asia. 2012 World Sports Electronic Games Competition also extended.