一、美国市场概况 美国市场是一个消费市场、竞争激烈的市场。美国的个人消费品占国民生产总值的68.76％,特别是服务业要占到36.7％。美国市场货源总的是供过于求,不仅存在国内各公司之间的竞争,也存在外国厂商之间以及他们同美国厂商之间的竞争。美国市场的竞争实际就是一个国际市场的竞争。中低档 I. Overview of the U.S. Market The U.S. market is a consumer market and a fiercely competitive market. In the United States, personal consumer goods account for 68.76% of the gross national product, and the service industry in particular accounts for 36.7%. The supply of goods in the U.S. market is always oversupply. There is not only competition between domestic companies, but also competition among foreign manufacturers and between them and U.S. manufacturers. The competition in the US market is actually an international market competition. Middle and low