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星巴克创始人霍华德·舒尔茨说,管理品牌是一项终身的事业。品牌其实是很脆弱的。你不得不承认,星巴克或任何一种品牌的成功不是一种一次性授予的封号和爵位,它必须以每一天的努力来保持和维护。
Starbucks founder Howard Schultz said managing the brand is a lifelong venture. Brand is actually very fragile. You have to admit that the success of a Starbucks or any one brand is not a one-off title and title, it must be maintained and upheld every day.