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Internet的发展及其广泛应用正深刻地影响和改变着各行各业,在国际经济贸易领域尤其突出。以INTERNET为基础的互联网为买卖双方直接沟通产销信息提供了最廉价的工具,也成为企业之间进行信息交换和资源共享的最佳方式。在网络化和全球化的背景下,国际贸易在组织形式、流通模式、流通渠道以及营销方式等方面都在进行着创新。
The development of the Internet and its widespread application are profoundly influencing and changing all walks of life and are particularly prominent in the field of international economic and trade. INTERNET-based Internet provides the cheapest tool for buyers and sellers to directly communicate their sales and marketing information, and it also becomes the best way for enterprises to exchange information and share resources. In the context of networking and globalization, international trade is making innovations in organizational forms, circulation patterns, distribution channels and marketing methods.