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随着旅游业发展的日益成熟,人们收入水平的提高和带薪假期的延长,越来越多的旅游者已不满足于在各个旅游景点间长途跋涉,疲于奔命的旅游方式,旅游目的也从传统的开阔眼界、增长见识,向通过旅游使身心得到休息放松、陶冶生活情趣转变,希望在轻松愉快、舒适的旅游中了解世界,创造生活,这是现代旅游的新价值取向。休闲旅游因此成为旅游业中的热点和支柱,在冬季,重要的休闲旅游方式就是滑雪度假旅游。 一、滑雪旅游的市场前景 现在,滑雪不仅是人们喜爱
With the development of tourism industry is becoming more mature, people’s income levels increase and the extension of paid holidays, more and more tourists are not satisfied with travel in the various tourist attractions, travel exhausted, travel from the traditional Broaden their horizons, increase their knowledge, to travel through the body and mind to rest and relax, cultivate changes in lifestyle, hoping to understand the world in a relaxed, pleasant and comfortable travel, create a living, which is the new value of modern tourism orientation. As a result, leisure tourism has become a hotspot and pillar in the tourism industry. In winter, the most important leisure and tourism resort is ski resort tourism. First, the ski tourism market prospects Now, skiing is not only people love