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“2017年营销关键字:我、快、乐、赚”2016年是6人游的旅游营销元年,我们不断地通过情感共鸣、创意、话题等几个元素叠加聚焦做事件营销。比如,7月份“结婚十年的神秘邀请”打的是情感牌,8月份“七夕开房”引发的“情趣”话题讨论,11月份“西游囧记”的创意广告,12月份的“送加班妹子回家”、“无网之夜”系列,交换礼物等活动,瞄准的都是我们的目标客户:都市精英这一目标群体,并确实笼络到一大批死忠粉。
“2017 Marketing Keywords: I, Fast, Lean, Earn ” 2016 is the first year of tourism marketing for 6 people. We continue to focus on event marketing through several elements such as emotional resonance, creativity and topic. For example, July “mysterious invitation to get married ten years ” hit the emotional card, August “Tanabata open room ” caused by the “fun” topic discussion, November “Journey to the West ” creative ads In December, “Going to work overtime sister ”, “No network night ” series, exchange gifts and other activities, aimed at our target customers: the urban elite, the target group, and indeed to a A large number of dead loyal powder.