作为石油产品销售最前端的加油站,其油品和服务质量、软环境建设等能否获得消费者认可,很大程度上影响着油品销售公司的美誉度和盈利水平。通过建立加油站客户满意度测评指标体系,规范指导加油站实现规范化、标准化和专业化管理,对增强油品销售公司的竞争力,赢得客户忠诚度将发挥重要作用。欧美等国家包括油品销售企业在内的供应商,都建立有完 As the forefront of petroleum products, gas stations, its oil and service quality, soft environment and other building can get consumer recognition, largely affect the oil sales company’s reputation and profitability. By setting up the gas station customer satisfaction evaluation index system and standardizing and guiding the gas station to achieve standardization, standardization and professional management, it will play an important role in enhancing the competitiveness of oil sales companies and gaining customer loyalty. Europe and the United States and other countries, including oil sales companies, including suppliers, have established End